Ace Nollywood actor cum politician, Richard Mofe-Damijo is presently not happy with mega online store, Jumia over unauthorised use of his photo to promote their brand via Jumia Fashion’s Instagram page.
According
to BellaNaija, Nigeria’s popular online fashion and beauty
retailer,Jumia, is currently embroiled in a case of unauthorized use of
image rights of veteran actor, Richard Mofe-Damijo, (RMD) on ‘Jumia
Fashion’ Instagram page without the actor’s permission.
According to RMD’s publicist, this unauthorized use of the image has
been ongoing and has had the effect of portraying to unsuspecting
customers that Jumia enjoys the patronage of or endorsement of RMD.
RMD is a well known brand ambassador for various companies and his
image has been widely and regularly used for product placement in a
variety of platforms.
He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith.
Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant.Jumia’s response has definitely been defiant and unapologetic.
They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform.
This
is even though they are using the image to promote their online fashion
trade on their website page! They offered to take the page down but
have shown neither remorse nor offered any conciliatory compensation!
The ‘Terms of Use’ of Instagram as stated on their website clearly prohibits Jumia from taking RMD’s pictures and using same to conduct its fashion business.
Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.
He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith.
Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant.Jumia’s response has definitely been defiant and unapologetic.
They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform.
The ‘Terms of Use’ of Instagram as stated on their website clearly prohibits Jumia from taking RMD’s pictures and using same to conduct its fashion business.
Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.
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