Friday, January 15, 2016

Fashion meets Technology: 94-year old Fashion Icon becomes face of new fashion technology

Super stylish eclectic 94-year-old style icon and geriatric starlet Iris Apfel is known for her love of accessories and can often be seen draped in colorful bangles, layered neck pieces and her stylish vintage outfits. The rare bird was recently unveiled as the face of a new luxury personal security device and wearable health monitor disguised as a bangle.


In her words she says “I have watched the ‘wearable’ market evolve, As I see more of these devices come to fruition, I see the focus on function with a missed mark on form.”



 If a technology is going to strive to save my life then at least take the next step to make me look good while doing it.”


Developed by WiseWear CEO Jerry Wilmink and unveiled at the 2016 Consumer Electronics Show, the new Socialite Collection has an old-fashioned name, but it belongs to an emerging category of wearables known as fashtech that look more like jewelry than functional gear and play well with fashion-conscious wardrobes.


“While technology is measured by the ability to invent something new, something novel, fashion is measured by the ability to introduce a design that can remain forever classic,” Apfel says.



The new luxury smart bangle comes in three styles, to be worn alone or stacked, Apfel-style, with other accessories. The company says the bracelets, which are made of brass and plated with precious metals such as gold and palladium, are durable and weather-resistant. 

Embedded with technology that allows it to communicate with an app on your smartphone, the braclet lets wearers do all the things you expect from a health tracker, such as monitoring steps taken, distance traveled, and calories burned. You can also receive mobile alerts for texts and emails.

 

And it includes a distress messaging function, so a wearer could send a text to a preapproved list of emergency contacts along with a geotagged location by discreetly tapping the bracelet.

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